Wednesday, December 3, 2008

FIAT To Power Yamaha’s 2007 MotoGP

FIAT To Power Yamaha’s 2007 MotoGP

No, they aren’t putting Ferrari engines into the R1’s chassis - although that’s a thought that gets us drooling, and probably will give the people at Boss Hoss nightmares. What we’re talking about is the sponsorship of the factory Yamaha Moto GP team by Fiat.

Fiat Automobiles SpA will be the Title Sponsor of Yamaha’s factory MotoGP outfit for the next two seasons. Starting this season, the team will be called the Fiat Yamaha Team. Luca de Meo, Head of Fiat’s brand & Commercial Activities, was present for the launch of the Fiat Yamaha Team. The MotoGp bikes will sport a series of liveries that will alternate on the two works bikes of Valentino Rossi and Colin Edwards. Operative worldwide, the sponsorship deal will enable Fiat Automobiles SpA to promote campaigns using the sporting image of the riders and that of the Fiat Yamaha Team technicians.

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